Look! Books on Fifth

Yesterday I was walking up 5th Avenue, and stopped in my tracks when I saw this guy sitting in a store window, reading. Well, turns out it wasn't actually that guy, but a volunteer reader stand-in, but I got the gist.

Dave Farrow is a famous speed-reader and memorizer who is sitting in this window for 30 days as part of a Sony promo to promote reading (and, surprise surprise, their new electronic reader product). The Sony Electronics “Reader Revolution” has been created to “combat a nationwide decline in reading, particularly among young people.” For each page Farrow reads, Sony is giving away an eBook library of 100 titles to an educational institution- and with his goal of 1,000 pages a day, that's...a lot of books.

So go check him out. And yay for reading! Nice work if you can get it. Sony, I am also available to sit and read.